Community Management Predictions 2016
The role of the community in the business world is becoming more solid and indispensable. 18 Community Manager experts predict, “What will be the greatest challenge or change for Community Manager in 2016?” Omni channels, WOM, ROI, Community, Value and Mobile were among predictions.
Here are the main ideas that emerged :
Omni-Channel, WOM and ROI.
Handling Omni-channel solutions and show a clear ROI to the organization. This means that Community Manager must focus on helping to understanding business ideas. Word of Mouth remains the most powerful marketing asset. In the digital age the most powerful way to create positive WOM marketing is to create an environment where customers can commune with each other in authentic conversation… an online community.
Community, Value and Mobile
Remove barriers for your customers to contribute to your community and make sure that community members will come back. You have to prove value. The best way is about creating a better customer experience, and that can include an online community. Companies will need to ensure that their community platforms are well integrated into our increasingly mobile lifestyles, meaning a larger focus on app integration and being mobile first.