Who is a community manager?
Community Manager (CM) is the individual responsible for the development and management of the brand or the organization presence on social networks and other community spaces or not controlled by the brand. It is often regarded as the guarantor’s reputation and commitment to the brand on social networks, but can also have a more promotional role.
According to financial time, his role requires common sense, the right aptitude and the ability to make decisions regarding the company’s image or brand. A Community Manager is, at heart, a builder of relationships. This person will be engaging and nurturing customers and key members of your community. They make the brand personal and they advocate for the customer. So, there is a difference between a community manager and a social media manager in organization.
Dependent on sprout social, “A social Media manager (SMM) is responsible for being the brand on social media. They create content, respond to comments, answer questions, and much more as the brand. Social Media Managers, more often than not, deal with people who have a relationship with, or have heard of, the brand.” A community manager is responsible for advocating the brand on social networks. They create their own social persona and actively go out within the online community to connect with potential customers and advocate the brand. Community Managers typically deal with those who haven’t heard of the business they work for and boost awareness for the company”.
The dissimilarity between these two concepts are about relationship between or not with customers. Social Media Manager maintains social interaction among company and client. Community Manager moves towards to future customers.The same idea was developed by The Community Roundtable said a Community Manager has the function to welcoming members to the community & acclimating them. And the Social Media Manager intends to planning and developing strategies for increasing engagement and conversion. In any case, these two functions are designed to create the link between the company and the community on social platforms.
So, a Community Manager is the heart of company, and he builds and defends enterprise reputation in order to create engagement among business and client. Social network consumers are becoming increasingly demanding. Special attention from trademark is required . The role of the Community Manager is to provide the bridge between the company and the community.