[Chronic Friday]: 10 Digital Marketing experts shed light on their vision for 2016
Top SEO Rankers, a company specializing in SEO, recently have rounded up 10 digital marketing experts to share insights on how they see the digital marketing space in 2016. These digital marketing experts think that Mobile, Social Media, great content and video are among Digital Marketing trends.
Many Digital Marketing experts agree that Mobile will continue to lead Digital Marketing World. For example, John, Owner of Credo says : “The largest shift I saw overall is the move to mobile, with Google prioritizing mobile friendly websites increasingly more in their search results and other business focusing hard on mobile users.”
In the same way, other digital marketing professionals think that brands can improve their audience by using mobile. For instance, Heidi Cohen, COO, Actionable Marketing Guide think that : “Audience context becomes the key marketing focus, Mobile First, not mobile only – marketers must be cross-platform. Marketers face increases difficult attracting customers’ attention. Marketing stops being once and done. Marketing ROI is a necessity”
Social platforms play a big role for Digital Marketing brands. Facebook maintains his social media leaderships and Snapchat continue to growth rapidly in Digital Marketing landscape. Jonh, Owner of Credo, reveal that: “Facebook is starting to take traffic generation away from search engines and moving it to new places”. Eli Schwartz, Director of Marketing APAC at SurveyMonkey, speak that :“This is the year that marketers will take Snapchat seriously, however, I don’t know whether it will last. “
Great Content and video
Good content will probably continue to help brands to communicate efficiently on Social Media in 2016. Justin Herring, Owner of YEAH! Local, reveal that : “For 2016, I think better authority links with great content will dominate“.
Michael Brenner, CEO of Marketing Insider Group declare that : “I think we’re seeing the investable outcome of consumerization of business . Brands are realizing that ads don’t work. So they are turning to content marketing, personal branding, and social activation of their employees and executive’s human stories “
Video Marketing will likely continue to take a big place on Social Media and Digital Marketing environment. Eli Schwartz, Director of Marketing APAC at SurveyMonkey declare that : “Video everywhere – Video seems to be exploding everywhere with the global launch of Netflix and Amazon just announced YouTube competitor. “
Check out below infographic from Top SEO Rankers and find out what the experts tell you about.