Influencer Marketing is a kind of Digital Marketing strategy that brands use to communicate and to engage with people on different social platforms. In this article, I will explain first what‘s influencer marketing, second what is the state of influencer marketing and third how to implement Influencer Marketing.
What Is Influencer Marketing?
Rather than using marketing directly for people, Brands usually inspire/hire/pay influencers to communicate with a large group of consumers.
The State of Influencer Marketing
A study of Tomoson blog , a company that manages Blogger and Social Buzz, has found that 22% of marketers’rate influencer marketing as the fastest-growing online customer-acquisition channel, beating organic search (17%), paid search (14%) and email marketing (15%).
Another digital marketing study performed by Mavrck, a digital marketing agency, found that 93% of marketers believe influencer marketing as effective for their brand.
Theses study show that Influencer marketing is important for brands that want to diversify their digital communication.
How to implement Influencer Marketing?
Tapinfluence advice brands to use theses steps to build influencer campaigns. Here are different tips to improve digital communication forward your clients and your prospects:
Identify key brand or product influencers, either manually or through a platform
Create a marketing campaign directed at those influencers
Create a secondary marketing campaign for the influencers to drive greater awareness to a larger set of target consumers
Track key metrics relating to reach, sales and brand awareness
In the same way, Traackr, an influencer marketing platform, has released an infographic to help brands to implement some steps in order to improve influencer marketing in digital marketing strategy.
Check below the infographic to understand some steps to put away in your strategy.