This week has been marked by several newly received information, especially about Digital Marketing. [Chronic Friday] summaries the most relevant information of the week. Brian Honigman, Marketing Consultant & CEO of Honigman Media, outline six Digital Content marketing predictions for 2016.
To remember, Digital content marketing (DCM)is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably in the context of digital content, or bit-based objects distributed through electronic channels.
Here is the main recap of Honigman DCM predictions for 2016:
Snapchat Discover, Facebook Instant Articles, Google AMP, Twitter Moments LinkedIn Pulse and Apple News are already making waves and disrupting the model of digital publishing. 2016 will see this trend further disrupt the publisher/platform relationship and more power will be clearly given to the platforms. The only way for publishers to re-assert control will be to devise a way to build and engage an audience within a given platform, and to foster loyalty that translates outside the properties where their content is living and being consumed.
Facebook’s trending topics will continue to help shape and define the discussion and the sentiment surrounding world affairs. Google+ Will Not Survive. YouTubers and bloggers will Continue to Pull Viewers Away from Traditional Publishers and Channels. Content will Get Easier to Produce and Harder to Stand Out with. Snapchat and Instagram will continue to grow and to get maturity. Chat Apps Will Catch on Stateside in a Bigger Way.