[Infographic] : Digital Marketing in 2016
In 2016, Digital Marketing will focus on customer data to effectively achieve the marketing objectives. And for this, the marketer must be able to get through the collection of data a clear view of customers. Based on their data, digital experts and thought leaders of Signal makes predictions on how Digital Marketing will change in 2016 and what marketers need to know to address these needs.
Here is the main recap of their 2016 digital marketing predictions:
Marketers will raise technology standards to close the mobile gap. They will focus to connect with their customers in mobile environments. A new breed of data-driven leaders will emerge to help business leverage data to drive more value across the enterprise and mitigate hurdles such as silos and fragmented governance strategies. With ad blocking as the new normal, better targeting, formats and relevancy become essential.
In 2016, Internet giants- Google, Facebook, Apple, Yahoo, Verizon, Twitter – fueled by the race for data, will continue to expand through acquisition. In response, advertisers will continue to look for walled garden alternatives as this consolidation reduces their choices, buying power, and visibility into their own customer’s journey.
In the upcoming year, more brand will come together to build pools of customer data and rewards through coalition loyalty programs. A new mode will emerge of several different brands organized under one loyalty program, giving consumers the opportunity to earn points and redeem rewards in more places, and marketers more visibility into high-value first-party data.