[Chronic Friday] : Digital Marketing statistics

This week has been marked by several newly received information, especially about Digital Marketing. [Chronic Friday] summaries the most relevant information of the week. EConsultancy blog, an agency  that help customers to achieve excellence in digital business, reported several brilliant digital marketing stats of past week. Mobile, Social Media and content personalization were among the issues of digital marketing.

Here are the main ideas that emerged from Econsultancy stats :

Mobile app use grew by 58% in 2015

Europe experienced huge mobile app growth last year, according to a recent study of 3.2tn sessions by Flurry.

Other key findings include:

 Personalization apps saw sessions grew by more than 344%;

 The majority of the growth was from Emoji apps (mainly keyboards);

 ‘Phablet’ use increased by 334% YoY;

 Productivity app sessions grew by 119%.

The mobile growth was proof that portable area was leading the digital marketing  field.

Social Media first choice for 1 in 5 seeking answered in complex situations

When looking for an answer to a complex question or situation, 20% of consumers turn to Social Media before any other channel, according to new research by Echo Managed Services.

Other key findings reported also include:

18% of consumers turned to social media first to voice complaints;

 Social media was the first choice for 14% of people in a crisis.

Social Media become a space where people are safe to ask and to share advice with peers.

Conversion rate was 5.5 times higher after clicking a personalised recommendation

People were over five times more likely to complete an order if the recommendation is personalised to them, according to a new infographic from Olapic and Movable Ink.

Personalization of content was the challenge for branding in digital marketing. A customized message would give you chance to target your customers. A good Digital Marketing strategy could influence your e-commerce.

Customization for mobile users with a good content on social media was the ultimate recipient to offer to online customers.

Image cover source : grouphigh