In this paper, I summarize more than 30 articles about digital marketing topics that I wrote last six months. Mobile was among the principal issue of digital marketing discussion.
Summary revealed the expansion and the penetration of Mobile in the use of people. According to EConsultancy blog, an agency that help customers to achieve excellence in digital business, Mobile app use grew by 58% in 2015. According to JBH (an UK-based content marketing agency), 65% of the top shopping traffic came from mobiles in January 2016; and Mobile accounted for 62.7% of Facebook’s traffic (4,221,836,000 visits)
This tendency of mobile growing for 2016 was already predicted by Digital Marketing Specialists such as Signal, a People-Based Marketing Platform.
Theses insights show that Mobile has taken a big place in Digital Marketing traffic. As consequence, Brands should adopt, implement a real Mobile Marketing strategy, and identify what kind of skills a digital marketer must have to improve mobile growing.
So, Simpli Learn, of the world’s largest certification training providers, provided some Digital Marketer skills. For Simpli Learn, as Digital Marketer, you need to be creative enough to design effective product launches, marketing material, and constantly find new channels to promote your content and products. Also, you should know how to interpret data in order to make savvy decisions.
However, according to me, it’s not enough to have digital marketing skills to improve mobile growing. Brands must know what elements are necessary to allow to share a brand message efficiently in mobile areas. In this order, Nicolas Bordas, Vice President of TBWA Europe, talking about the new challenges of digital communication, taught that Brand must focus on three ingredients to build the Engines of Shareability : Be focus on Ego, Provide Experience and Give Exclusivity.
In the same way, High PR SEO, a digital marketing company, suggested 5 Digital Marketing tips to help brands to communication with the audience. Brand should utilize various digital channels to communicate, ask for engagement and deliver products and service that can help solve wants and needs of clients.
Jennifer Logoff Schiff, a business and technology writer and a contributor to CIO.com, suggested some digital marketing mistakes to avoid as digital marketers : Not having clear campaign goals, not targeting the right audience, being anti-social on social media or overlooking mobiles.
Bulldog Digital Media suggested some tips and advice to release a perfect digital marketing campaign. You should prepare and analyze your digital marketing tools, use a strong social media presence, and so on.
It’s important for Brand to have a digital marketer with digital marketing skills to develop a mobile marketing strategy. Mobile growing is evidence in digital marketing world. You should take care of this fact and don’t be late.