Digital Marketing Trends 2017
In this article, I will provide some Digital Marketing trends for 2017 from many digital marketing specialists.
Professionals agree that Digital Marketing in 2017 will play a big role in organization. For Adam Barsby, a writer for xhantos digital marketing, digital marketing in 2017 will be definitely incorporated as an integral part of marketing plan in B2B businesses. In the same way, for George Cosmin Tănase, a scientific writer, budgets for digital advertising will surpass in 2017 the budgets spent on any other traditional marketing initiatives (TV, print, radio, outdoor, and directories).
In my opinion, Digital Marketing Trends in 2017 will continue to focus on the need to better integrate the way of communicating with consumers via digital tools and in particular, mobile and social media channels. For example, Dave Chaffey, CEO and co-founder of Smart Insights, has identified 8 Digital Marketing Trends for 2016 – 2017 that will lead Digital Marketing areas:
Skyrocketing smartphone adoption;
Soaring messaging app popularity;
Applying Artificial Intelligence to engage and service customers;
The rise of the Marketing Clouds including Automation and Programmatic;
Growth in Customer Data Platforms and Predictive analytics;
Mobile marketing and cross-device optimization;
Content and Inbound Marketing;
Digital Transformation and change management.
Mark McDowell, a digital marketing professional, believes that Digital marketing in the Asia Pacific region for 2017 will be concentrated on the rise of content robot, the importance of micro influencer and the increase of Instant messaging (IM) apps.
Digital Marketing Trends in 2017, will improve engagement of customers services to consolidate customer data and understand the behavior of subscribers.
For instance, Polly Michelle Cunanan agrees that Digital Marketing trends in 2017 will be focus on:
The revolution of Live videos/live feeds in the digital media landscape;
The change of consumer buying habits by using “Buy buttons” on social media;
An increase in ad spending to reach more customers;
The engagement and the personalization of Brands;
The rise of Snapchat and Instagram.
Digital Marketing trends for 2017 will be focused on tolls and techniques that help companies to engage and interact better with consumers. It is important for Brands to understand this aspect and to integrate it in digital marketing strategy.