[Chronic Friday] : History and Evolution of Digital Marketing
According to the Digital Marketing Institute, “Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.” To promote online products, a brand should understand how Digital Marketing era has evolved in order to sell and communicate efficiently on the web.
So, Simplilearn, a pioneer in online education for professionals, released an infographic about History and evolution of Digital Digital Marketing. Here are some dates I have chosen to illustrate The evolution of Digital Marketing:
1990 : The term Digital Marketing was first used;
1998 : The birth of Google. Microsoft launched the MSN search engine and Yahoo brought to the market Yahoo web search;
2001 : First Mobile marketing campaign (Universal Music);
2009 : Google launches instant for real-time search engine results;
2014 : Mobile exceeds PC Internet usage;
2015 : The rises of predictive analytics, wearable tech and content marketing.