[#InfluenceMarketing] The Best way to attract?

Influence Marketing is coming a better way for brands to attract new followers and customers and reach their audience by using trendsetters. Through their social platform networks, brands can convince social media followers to emulate brands products. It means that companies can co-create premium content with experts creators.

According to Augure study, more than 90% of respondents agree that using influence marketing in social media gives them better results in terms of visibility and recognition. Influencers or trendsetters present an incredible business opportunity for brands to connect with their publics through trusted community leaders. Community and content are among the main motivation for brand to connect with influencers.

Source : Augure

According to Sophia Bernazzani (@soph_bern), there is two kind of influencers marketing on social media : macro-influencers marketing and micro-influencers marketing.

Macro-influencers are people who have a large part of audience up to millions of followers (celebrity, famous actor, etc.) and use their influential personalities to promote your brand to the influencer’s audience.

Micro-influencers are social media users unlike typical celebrities, experts, or public figures. They’re individuals who work or specialize in a particular vertical and frequently share social media content about their interests. Unlike traditional “influencers,” micro-influencers have a more modest number of followers — typically in the thousands or tens of thousands — but they boast hyper-engaged audiences.

Micro-influencer marketing has also taken hold on Instagram, where users with smaller numbers of more engaged users are activated to promote brands on a smaller scale. These influencers cost less to work with, but the jury’s still out on if their impact is lesser, too.

Hash off., in a recent study, has said that many social media influencers will envisage and focus on Instagram as their social network this year.

Source : Marketing Profs

For example, Adidas has launched his app in partnership with digital agency by using using the power of micro-influencers  in order to reach his audience with a new line of his soccer cleats.

© Digiday

Melonie Dodaro (@meloniedodaro), a LinkedIn and Social Selling Expert,  has shared many key strategies to  ensure an effective Influence Marketing. Brands should :

Know their goals

It’s very important to know exactly what you want. Brands have to define their digital marketing target with influencers. More you are sure about your goal, the best you are going to deal with your influence partner. This first step will help you to determine how to be more effective with your influencer marketing in the future.

Choose the right influencers

Company have to took for the demographic where influencers are talking with the kind of their audience. Are they using Instagram Stories, doing live-stream on Facebook or making post articles on LinkedIn? Brands have to figure out Influencer’s Social Media platform that corresponds with their goals.

Research the right influencers

After choosing the place to find your influencer, brands have to get ready  to make contact with them.  Company should choose partners who have the skills to engage with communities and are able to provide helpful knowledge and guidance. Its necessary to know What kind of following do they have? How does their community interact with them?, etc.

Set the stage

Start by connecting with them on each of their platforms. Once you’re familiar with their content and community, make meaningful comments on their posts. It’s a way for your business to get in touch with them. The way you’ll get connected to your influence partners, it will determine the success of your outreach to influencers.

Send your email request

Set your email request by explaining to your influencers in a sentence or two exactly what you want from them. Tell them why you’re writing to them. Finish your email by letting them know they can reach out with any questions and add an appropriate closing salutation. If you don’t hear back right away, wait a few weeks before writing again.

Build the relationship

Once they’ve responded to your email, you have to build a strong relationship. Add value and promote reciprocity. As an example, you can offer some promotion to them with some kind of free gift they can share with their community. Make sure that the gift will truly be valued by their community.

Measure your success

It’s important to track the success that each one contributes to each of the goals that you first determined for your influencer marketing initiative. It’ll help you to know who partners are efficient to your Influence Marketing strategy.  So, you can make timely choices to modify your influencer marketing strategy to get the best results and with the right people.

Influence Marketing is another tool for brands to get connected with their fans. Companies can use use influencer’s audience of their trendsetters to engage with their communities. An effective Influence Marketing strategy is required to build a strong relationship your influencers.