[Infographic]: Digital Marketing stats you must know
gShift, a digital marketing company, has released a list of110 digital marketing statistics for helping brands to understand the digital marketing state. These statistics are from different digital marketing area like SEO, Mobile, Content Marketing, Influencer marketing, Social Media, etc. Here are the main ideas from gShif statistics:
Google had 94% of the worldwide mobile (smartphone and tablet) search market share in December 2015 (Net Market Share).
Changing search algorithms (40%) and budget constraints (38%) are considered the most challenging obstacles to SEO success (Marketing Charts).
Search is the #1 driver of traffic to content sites, beating social media by more than 300% (Iron Paper).
Only 65% of digital marketers surveyed stated they are starting to include mobile SEO strategies into their search and content marketing planning (gShift).
57% of customers say they won’t recommend a business with a poorly designed mobile site and 40 percent have turned to a competitor’s site after a bad experience (The Mobile Playbook)
Facebook and YouTube ranked as the top two highest smartphone apps of 2015 (Time).
82% of marketers who blog see positive ROI for their inbound marketing (Hubspot).
46% of marketers say photography is critical to their current marketing and storytelling strategies (CMO Council).
72% of marketers worldwide said relevant content creation was the most effective SEO tactic (MarketingProfs).
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads (Demand Metric).
Word of mouth generates 2 times the sales of paid advertising (McKinsey).
59% of marketers are planning to increase their influencer marketing budgets over the next 12 months (Tomoson).
1 in 3 people come to a brand through a recommendation (Brandon Murphy).
Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images (Buzz Sumo).
Buffer reported for its user base, tweets with images received 150% more retweets than tweets without images (Kiss Metrics).
28% of teens selected Snapchat as the most important service in 2016, edging Instagram’s 27% (Adweek).
Over 70% of adult Internet users are on Facebook as of the end of 2015 (Pew Research Centre).