[Social and Live Video] : Marketers and agencies are increasingly their budget

eMarketer, a digital marketing data provider, has released a report about the state of Social and Live Video “Q3 2016 Digital Video Trends: Monetization, Audience, Platforms and Content”. This report shows agencies and marketers are increasing are increasing their budgetary commitments to digital video advertising. Agencies and marketers are more focused on increasing their budget  to digital video advertising. A  study by Trusted Media Brands (TMB) and Advertiser Perceptions published June 2016 by eMarketer, has showed that a majority of agency respondents would increase in the 12 months following the survey their video and programmatic video ad budgets, while nearly all other agency respondents said budgets would stay the same.

In the same way, another study has also released by Videology Q2 2016, has showed that viewability was the most prevalent campaign objective for US digital video advertisers. This study has showed a large and growing amount of digital video advertising campaigns running across all screens: desktop, laptop, mobile and connected TV.

So, agencies and marketers are planned to increase their budget on Social Media platform. Facebook appears to lead Digital Marketing ads spent. A study released by Animoto in May 2016 found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms (65,8%), followed by YouTube (42,3%) and Instagram (27,4%).

These different studies confirm that Social and Live Video play a big role in Digital Marketing strategy for marketers and agencies. Brands should be inspired to develop and implement strategy on video landscape.