Digital Marketing statistics report that Video Marketing help digital company to diversify content with visual and to reach target audience. In this article, first, I will explain what ‘s Video marketing and second why brand should use video marketing.
What’s Video Marketing?
Video content marketing is the use of video to promote an idea, brand or offering. Video Marketing can be used in different ways such as customer testimonials, video from live events, explainer videos, corporate training videos and so on.
Why Brands should use Video Marketing?
Wyzowl (a creator for explainer videos) and Frozen Fire (a digital marketing company) intend to respond to this question by reporting the state, the benefit and strategies of video marketing for brand.
The State of Video Marketing
98% of us have watched an explainer video to learn more about a product or service;
77% of consumers said that the video has convinced them to buy a product or service;
69% of users would prefer to watch video to learn about a product or service where both text and video are available on the same web page;
83% of businesses who have an explainer video on their home page believe that it’s been an effective tool.
This study shows that Video marketing is becoming important for brands that want to communicate differently in their digital marketing. This report also reveals that it is crucial for brands to implement strategies in digital marketing strategies. So what are the benefits of Video Marketing and how brand can implement video marketing strategies
The benefits and strategies of Video Marketing
According to Frozen Fire there are five benefits of Video marketing:
Video is a gold mine for SEO: Video can help you to reach your target audience by increasing your search engine ranking, click-through rates, open rates and conversion.
Video will boost conversion rates: A recent study shown that 57% of online consumers were more likely to buy a product or a service they were considering purchasing after watching a video demonstration of that product
Video is easily accessible: With a smartphone, consumers can access online video anytime rather than paper marketing. And brands can reach their audience quickly.
Video is effective: Video help you to diversify your content with visuals. Combining visual and audio is powerful.
Video is emotional: Video allow to make a direct appeal to the emotional center of person brain. The human connection through video is more influenced than reading facts in text.
Theses advantages confirm that video marketing is necessary for brands want to reach audiences in another way of content marketing. So what strategies to develop a good video marketing?
Video Marketing Strategies
Design Infographic team has made an infographic about video marketing strategies. Check out below to see what strategy you can implement to improve your video marketing.