[Chronic Friday] : Facebook, Twitter and Instagram offer new services
Facebook Celebrated its 12th anniversary by offering a new personalized video, Twitter Is Testing a New GIF button on Its Mobile App and Instagram Now Offers 60-Second Video Ads. Here is the main information that marked Social Media this week.
Facebook Celebrated its 12th anniversary and surpassed Youtube in Super Bowl Commercial Video Views
Facebook Celebrated its 12th anniversary by offering a new personalized video feature that weaves memories of friends into shareable video clips. Thursday, most Facebook users worldwide watched a “personalized video experience”, in which photos depicting “special moments” with their friends will be stitched together into short films.
One of the new Facebook targets is video. According to the TV ad analytic company iSpot.tv, more Super Bowl ads and teaser videos are being watched on Facebook than YouTube so far this year. Data sent to Marketing Land counting video views onTuesday February 2nd, 2016 showed that, 75 million Super Bowl ad video views on Facebook, compared to 74.9 million on YouTube.
Twitter Is Testing a New GIF button on Its Mobile App
Twitter is apparently testing a new button on its mobile app for posting GIFs (Graphics Interchange Format). A number of users have reported the button appearing sandwiched between the options for posting photos and polls when composing a tweet on a mobile device. This is similar to what other companies like Facebook and Yahoo have done with their own messaging apps — partnering with third-parties like Giphy and Tumblr to integrate catalogs of GIFs.
Image : The Drum
Instagram Now Offers 60-Second Video Ads
Instagram increases video ads to 60 seconds. The company is now allowing marketers to post minute-long presentations, up from the 15- and 30-second slots previously available. The new option will give marketers an opportunity to tell a story and not be confined to doing so in such a short period of time. An example of T-Mobile with a rapper artist Drake.