[Chronic Friday]: Facebook, Snapchat and Twitter change the game
Facebook have migrated increasingly to a paid; Snapchat have gave the best opportunity for companies to target the pub; and Twitter have expressed to unlock its limit of character.
This week has been marked by several newly received information, especially about Social Media and Digital Marketing. [Chronic Friday] summaries the most relevant information of the week. Facebook have migrated increasingly to a paid; Snapchat have gave the best opportunity for companies to target the pub; and Twitter have expressed to unlock its limit of character.Facebook: Organic opportunities have declined throughout the year.
Locowise released a Facebook study for December 2015. Study shows that:
Organic pages like growth of 0.14% in December marked the lowest figure in the eight months that Locowise has been analyzing pages on the social network.
Post reach in December was 7.39% of all page likes, the highest since September.
December’s post engagement rate of 5.01% of users reached is the lowest in eight months and down 24.2% since May.
Results display that a decline of organic reach on Facebook. There are two types of reach on Facebook (organic and paid reach). Organic reach is the total number of unique people who were shown your post through unpaid distribution. Paid reach is the total number of unique people who were shown your post as a result of ads.
According to Locowise, if you do want to grow your page audience in the year 2016, you simply do need to use paid advertising. Don’t get your hopes up that creating amazing content will get you there on its own.
Snapchat is building an ad technology platform
Snapchat, a photo-sharing application and videos, is preparing to address that issue this year by developing a new application programming interface that would make it much easier for advertising partners to purchase ads “with more precision and frequency,”according to Digiday. In order to monetize his platform, Snapchat want to become the ad reference for the brand.
Twitter could ditch 140-word limit
Twitter is building a new feature that will allow users to tweet things longer than the traditional 140-character limit, and the company is targeting a launch date toward the end of Q1, according to Recode.
The micro-blogging website, is testing a version of the product that displays 140-character tweets but expands to reveal more content when users click on the tweet, Re/code said.
The challenges of communication change and evolve rapidly on social networks. Social platforms are trying to impose a pay model to communicate online. Companies must put up quality content strategy and predict a financial budget to communicate effectively.
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