SEO Tips for Social Media Managers
A lot of strategies and techniques you use for your social media marketing campaigns can influence your SEO. The key is to know how to combine your social media campaigns with the SEO mindset. Sprout Social, a Social media adviser company, suggested some tips to help Social Media manager to combine SEO and Social Media strategies. Here are the main ideas:
A focus on content
Everyone knows that content is the king when it comes to SEO, but the same is true for social media marketing. If people don’t like the content on your website, they’re not going to link to it. And if people don’t like what you’re Tweeting, Pinning or posting to Instagram, they’re not going to share it.
Social media and SEO are both inbound techniques. They rely on you pulling your audience in and earning their trust instead of shoving your products and services in their face.
Sharing is key
Links from other sites (inbound links) have been the strongest ranking factor for years. The equivalent to inbound links for social media is having people share your social media posts with their followers.
SEO and social media are both about gaining authority. Most of the top sites that rank highly in competitive industries are the ones that are seen as authorities. The top brands on social media are authorities and the top people in their niche.