Social cinema : art to tell a story through Social Media
Social cinema is a way you can use to watch a film through social media. You can see a little part or all of movie on Instagram, YouTube, Snapchat, etc. This trend is developing fast, with original stories being produced for entertainment and advertisement purposes on social media platform. Here are 3 examples of brands and networks that are using Social cinema.
Shield 5 & Instagram
Launched on February 1st, 2016, Shield 5 was created and directed by Anthony Wilcox (Hello Carter); its started on the photo-sharing platform Instagram with a new way of telling scripted stories: via 28 15-second episodes running throughout the month.
Nike Women & YouTube
Nike Women’s new Margot vs. Lily series ( A film of Two sisters—total opposites—make a bet that pushes them both way outside their comfort zones.) uses its digital site as base camp, but serves up fresh teaser content on the regular on its YouTube channel, as well as posting the web series’ videos there.
Share the Screen & Vimeo
In January 2016, Vimeo made a pledge to support female filmmakers by announcing Share the Screen, “a new initiative we hope will help close the gender gap that is so pervasive in the entertainment industry. We intend to foster equality by investing in female-led programming, educational workshops, meetups, interviews, and more that spotlight and support female voices in the Vimeo community.”
Social Media help the companies to transmit a message in a different and innovating way. the example of Social cinema is an illustration of social platform advantages which can help brand in storytelling and offer assets for the companies.