Social media is constantly evolving. For brands, knowing the following social media trends can help to anticipate inevitable changes to the social media landscape, adapt digital strategies and maximize marketing efforts.
Before talk about Social Media Trends 2017, here are some statistics from “Social Media Marketing Statistics For Brands To Know In 2017”:
Social Media Marketing grew to more than 55% to $10.9 Billion Between 2014–2015 and Social Media Ad Spend Will Reach $14 Billion in 2018
90% of Marketers are most concerned with Social Media Marketing Tactics & Engagement
65% of Marketers Plan on Increasing Facebook & YouTube use for Social Media Marketing
Theses insights show a big role of social Media in marketing strategies for Brands.
Here are a few social media trends for 2017:
Ephemeral content and Live Streaming
Ephemeral content and live streaming will take a big place in Social Media environment. According to Nicole Scaling, a Content Specialist, live streaming and ephemeral content continues to become increasingly popular for brands. For a marque is a chance to develop trust and affinity by showing its human side. 2017 might be the year to experiment with temporary content or live video.
Lee Odden, a Social Media specialist, has related in a paper entitled “9 Social Media Marketing Trends That Could Make or Break Your Business in 2017” that real-time video will keep doing to attract people on Social Media. Snapchat, Facebook Live and Periscope will still lead social engagement with customers.
In the same ways, CGT Marketing – A Digital Marketing and Advertising Agency, has examined in an article entitled “Social Media & Search Marketing Trends for 2016-2017” that Social Media Live Streaming will still be an excellent tool to use for boosting engagement.
Augmented reality (AR), Social Content Participation and Social Media Automation
According to Meredith Augspurger, Public Relations Executive, Augmented reality (AR) is one of the most celebrated and talked-about aspects to come out of the new Pokémon app, and the technology is poised for more success and more innovation in the near future. For example, Snapchat filters can contribute to talk of augmented reality construction sites, it’s obvious we can expect big things from the technology in 2017.
So, AR is not only the tools that can help Brands to engagement customers. Social Media automation and Social Content Participation can also allow companies to communicate with people. Social media automation tools and platform features will grow to help brands by delivering content to the right customers. Social Content Participation will allow Brands to co-create social content with customers.
The dominance of Facebook
For, Lee Odden, a Social Media specialist, Facebook will still continue to dominate Social Media usage and Instagram will soon become the second-biggest social network. For example, Facebook’s Buy Buttons will help mobile users to make the purchase instantly.
Social as mainstream media and The decline of organic reach
According to Brianna Fujan, Digital Content Specialist, Social Media channels such as Twitter, Facebook, Instagram or Snapchat, will allow to access mainstream news.
Some social experts predict that organic reach will cease to exist and brands will have to advertise to reach anyone, say Jessica Wardenburg, Public Relations Executive
Video and Social Ads will continue to increase
Video continues its ascent to the top of content mountain and video ad spend will increase by double digits annually until at least 2020, say Kim Ten Clay, Public Relations Supervisor. Social Advertising will continue to rise with even more options for advertisers.