Ephemeral Stories are a type of visual content (photos and videos) accessible for 24 hours before disappearing. It's an interesting and fun way to connect with friends and family.
The growth of Instagram Stories is an opportunity for brands to create a strong link with customers and reach audiences efficiently. With a great user base and a best analytic tool for companies, the Facebook-owned platform seems to be better than Snapchat in the ephemeral and dissapeaping message space.